Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns, but they also need to answer the same age-old question: is my advertising actually working? Marketers are looking for answers about attribution now more than ever -- in 2017, 57.1% of marketers will spend time examining cross-channel measurement and attribution, according to the IAB’s “Outlook for Data” study.
Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Marc Ryan, Chief Product & Innovation Officer at Kantar Millward Brown to discuss the industry's biggest challenges for marketers measuring their advertising efforts, recent technological advancements, new opportunities and how they're working with location data to provide brands and marketers with critical intelligence to measure offline ROI. And of course...his favorite Italian food dishes!
Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Tim Sleath, VP of Product Management at Exponential, to discuss the industry's biggest challenges and opportunities, how they're working with location data to inform & guide their strategic planning decisions, and of course...Italian food dishes!