Jim Shilale

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So What Are App Publishers Thinking About?

May 9, 2017 11:00:00 AM / by Jim Shilale posted in Location Intelligence, Mobile, Location Data, Apps, Insights, Monetization

In the last twelve months I’ve had the pleasure of meeting with hundreds of app developers, which has given me the unique opportunity to learn about their biggest challenges both in terms of monetization and user growth.  Spoiler alert: a lot has changed in the way publishers think about data.  

While monetization is the most obvious consideration, location data is increasingly embraced across organizations thanks to its ability to unlock actionable insights, making it a strategic consideration to drive unlimited growth. 

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