Recent Posts

Location Data Informs More Than Just Cross-Channel Marketing – It Will Redefine The User Experience

May 4, 2017 11:15:42 AM / by Michael Della Penna posted in Location Intelligence, Location Data, Oracle, CMO Summit, Cross Channel Marketing, Marketing

Last week I had the pleasure of being a member of a panel at the Oracle Modern Marketing Experience 2017 event in Las Vegas.  The session ran on Wednesday as part of Oracle’s CMO Summit and fellow panelists included individuals from Accenture, Oracle, and Clorox.  To tell you the truth, it was a tough day given how ill I felt and, no, it wasn’t from partying hard in Vegas. However, the session’s topic – “It’s A Channel-Changing World” was a right up my alley given my experience, so I rallied.  

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CMO Digital Summit – Long Live Digital Highlights!

Apr 6, 2017 10:13:57 AM / by Michael Della Penna posted in Audience Targeting, Location Intelligence, Attribution, Mobile, offline, Measurement, kantar millward brown, digital cmo summit

I had the pleasure of attending the annual Millward Brown Digital CMO Summit last week.  The theme of the conference was “Breakthrough.”  Highly relevant given the age we live in. This is a world with more ads and less attention, that now requires brands to build creative that not only reaches consumers across multiple channels and devices, but has the ability to stop them in their tracks.  With consumers seeing on average 132,130 ads per year or 362 a day, the conference highlighted the importance of content, building creative for a mobile first world, audience understanding and last but not least measurement.

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Why I joined Cuebiq

Feb 9, 2017 11:37:23 AM / by Michael Della Penna posted in Cuebiq News, Audience Targeting, Location Intelligence, Attribution, Company

I’m excited to share the news that I have joined Cuebiq.  Well - I’ve actually been involved with the company for some time, beginning early last year.  I was first introduced to Cuebiq through the Angel Round Capital Fund, (thanks Jeff) in which I’ve been a Limited Partner since 2011.  The fund is a co-op of angel investors of sorts with the primary vision of investing in New York Metropolitan area early stage technology companies with strong growth potential.  As a member of the fund, you have the opportunity to invest additional capital alongside the fund, giving early stage companies the opportunity to raise significant capital.  As an active member, I also participated on the evaluation committee, selecting the best companies from those seen to move on to present to the general membership for investment.  I’ve probably seen and heard close to 500 hundred pitches over the last 6 years. While the fund has invested in some exciting companies -- including Kansas (acquired by AOL), UpNext (acquired by Amazon), Human Demand (acquired by Ignition One), YieldMo, Cirrus Data, Crowded and more -- I had yet to do an incremental investment.  That is until now (Cuebiq) and I wasn’t the only one. 

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