Data Privacy: The Foundation for Transparency, Trust & Accountability

Apr 21, 2017 10:45:15 AM / by Antonio Tomarchio posted in Location Intelligence, Mobile, Transparency, Data, Accuracy, Advertising

“We’ve got to use every piece of data and piece of information, and hopefully that will help us be accurate with our player evaluation. For us, that’s our life blood.” – Billy Beane, General Manager of the Oakland Athletics

Data is the new oil and it has become the driving force behind innovation across all industries...even sports! At Cuebiq, we are harnessing the power of location data to power our Audience, Attribution and Analytics tools. We take great pride in our patent pending SDK methodology, as it has allowed us to create the largest source of accurate and precise location data in the US. We now reach over 61MM unique devices, or 1 in 4 US Smartphone users. But where does this data come from and why does data privacy matter?

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