Why Good Data Matters: Leveraging New Insights

Aug 10, 2017 11:14:36 AM / by Christian Kunkel posted in Location Intelligence, Data, Insights, IoT, IoT Data, Audiences

“It is a capital mistake to theorize before one has data.” Sherlock Holmes

Data driven marketers are always on the hunt for that next wave of insights that will enhance their view into the consumer journey enabling them to enhance their strategies and drive performance. At Cuebiq, we are proud to announce that we’ve just launched industry first IoT Audiences to help marketers better understand their target audience and allow them to reach consumers who own specific IoT devices (see here for more info!).

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