Why Good Data Matters: Measuring Cross Platform Performance

Aug 2, 2017 10:30:00 AM / by Christian Kunkel posted in Location Intelligence, Attribution, Measurement, Cross Channel Marketing, Cross Platform

“Not everything that can be counted counts, and not everything that counts can be counted.“ - Albert Einstein

It’s widely accepted that we are living in a time where data is the new oil, however, not all data is equal. At Cuebiq, our data is directly generated by our SDK technology, which has been integrated in over 180+ mobile apps, anonymously collecting GPS, Wi-FI, and IoT signals. We’ve established first party relationships with all of our mobile app partners to ensure that our data collection methodology is 100% privacy compliant and transparent to each and every user. As a result, we are proud to say that we leverage the largest source of location data in the United States which powers our location intelligence, including our attribution tools.
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