Fitness trackers encourage consumers to be healthier by recording physical activity and sending reminders to be active. The American Journal of Epidemiology recently published a study suggesting fitness tracker owners use them to ensure they get about 150 minutes of exercise per week, we wanted to know if there was a connection between owning a fitness tracker, deciding to go to the gym, and changes in eating preferences.
“It is a capital mistake to theorize before one has data.” Sherlock Holmes
Data driven marketers are always on the hunt for that next wave of insights that will enhance their view into the consumer journey enabling them to enhance their strategies and drive performance. At Cuebiq, we are proud to announce that we’ve just launched industry first IoT Audiences to help marketers better understand their target audience and allow them to reach consumers who own specific IoT devices (see here for more info!).
Why The Industry Must Self-Regulate to Ensure Consumer Protection
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” - Steve Jobs
Like any new technology or industry, IoT data will produce many benefits to both businesses and consumers. However, until we fully address the challenges ahead, it will make it much more difficult for businesses to ride the next big wave of the digital revolution. Challenges are difficult for a reason, but they also allow us to improve flaws and streamline inefficiencies. In the case of IoT data, we must recognize the first and foremost concern... and that is Privacy and Security.
The Benefits and Challenges Every Business and Consumer Should Know
The power of IoT data is undeniable, it has the potential to completely change the consumer journey. Most businesses today are still going through a digital transformation, and are beginning to adopt new technologies that allow them to make smarter and more intelligent decisions. As businesses begin to enhance their Omni-channel marketing strategies, IoT data presents itself as an amazing tool for businesses to create new and powerful user experiences.