A Marketer's Guide to Attribution - Part III

May 25, 2017 10:30:00 AM / by Christian Kunkel posted in Location Intelligence, Attribution, Measurement, Location Data, Marketers, Agencies, Campaign

Is post campaign intelligence helpful?  The short answer is, YES! Once a campaign is completed, Attribution products can tell marketers how the campaign impacted in-store visits as well as user traffic patterns,  audience insights and much more!  Now remember, not all Attribution products are created equal (that's a story for another time), let’s take a look at 3 key insights marketers can leverage for their next campaign.

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A Marketer's Guide to Attribution - Part II

May 22, 2017 10:00:17 AM / by Valentina Bieser posted in Location Intelligence, Attribution, Measurement, Location Data, Marketers, Agencies, Campaign

What’s new in Cuebiq’s Attribution Dashboard and how it will help marketers address their most pressing questions.

Is my advertising actually driving consumers to store?   Is there any difference in how distinctive consumer segments are responding to my ads?  How well are my campaigns performing compared to others in my industry?

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A Marketer's Guide to Attribution - Part I

May 19, 2017 10:33:28 AM / by Christian Kunkel posted in Location Intelligence, Attribution, Measurement, Location Data, Marketers, Agencies, Campaign

Until location data came about, marketers relied on digital metrics like Viewability,  CTR, Engagement, CVR (Conversion Rate), etc. to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an Ad might have overperformed industry benchmarks with a high CTR, high engagement rate and had a 100% Viewability, did it actually drive consumers to store? An Ad may have converted a large number consumers because it drove traffic to site or a promotion but did these consumers eventually make it to the offline destination? These digital metrics help marketers gauge how a campaign is performing online, but they never truly measure the offline impact.

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Partner Spotlight: Q&A With Tim Sleath, Exponential

May 16, 2017 10:46:13 AM / by Cuebiq posted in Location Intelligence, Advertising, Location Data, Media, Marketers, Agencies

Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Tim Sleath, VP of Product Management at Exponential, to discuss the industry's biggest challenges and opportunities, how they're working with location data to inform & guide their strategic planning decisions, and of course...Italian food dishes!

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So What Are App Publishers Thinking About?

May 9, 2017 11:00:00 AM / by Jim Shilale posted in Location Intelligence, Mobile, Location Data, Apps, Insights, Monetization

In the last twelve months I’ve had the pleasure of meeting with hundreds of app developers, which has given me the unique opportunity to learn about their biggest challenges both in terms of monetization and user growth.  Spoiler alert: a lot has changed in the way publishers think about data.  

While monetization is the most obvious consideration, location data is increasingly embraced across organizations thanks to its ability to unlock actionable insights, making it a strategic consideration to drive unlimited growth. 

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Location Data Informs More Than Just Cross-Channel Marketing – It Will Redefine The User Experience

May 4, 2017 11:15:42 AM / by Michael Della Penna posted in Location Intelligence, Location Data, Oracle, CMO Summit, Cross Channel Marketing, Marketing

Last week I had the pleasure of being a member of a panel at the Oracle Modern Marketing Experience 2017 event in Las Vegas.  The session ran on Wednesday as part of Oracle’s CMO Summit and fellow panelists included individuals from Accenture, Oracle, and Clorox.  To tell you the truth, it was a tough day given how ill I felt and, no, it wasn’t from partying hard in Vegas. However, the session’s topic – “It’s A Channel-Changing World” was a right up my alley given my experience, so I rallied.  

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Location Data: The Future Is Now?

May 3, 2017 10:01:07 AM / by Christian Kunkel posted in Location Intelligence, Data, Location Data, Big Data, Analytics

We are living in a time where “data” has become the new oil, a highly valuable asset for many businesses. The amount of data available will continue to expand as new and emerging technologies like smartphones and IOT connected devices grow exponentially. Data holds the power to transform every aspect of a business. According to the International Institute for Analytics, businesses using data will see $430 billion in productivity benefits over their competition not using data by 2020.

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