Is post campaign intelligence helpful? The short answer is, YES! Once a campaign is completed, Attribution products can tell marketers how the campaign impacted in-store visits as well as user traffic patterns, audience insights and much more! Now remember, not all Attribution products are created equal (that's a story for another time), let’s take a look at 3 key insights marketers can leverage for their next campaign.
What’s new in Cuebiq’s Attribution Dashboard and how it will help marketers address their most pressing questions.
Is my advertising actually driving consumers to store? Is there any difference in how distinctive consumer segments are responding to my ads? How well are my campaigns performing compared to others in my industry?
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, CVR (Conversion Rate), etc. to understand campaign performance in real time - however, these type of metrics only judge the online effectiveness of digital media campaign. While an Ad might have overperformed industry benchmarks with a high CTR, high engagement rate and had a 100% Viewability, did it actually drive consumers to store? An Ad may have converted a large number consumers because it drove traffic to site or a promotion but did these consumers eventually make it to the offline destination? These digital metrics help marketers gauge how a campaign is performing online, but they never truly measure the offline impact.
Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Tim Sleath, VP of Product Management at Exponential, to discuss the industry's biggest challenges and opportunities, how they're working with location data to inform & guide their strategic planning decisions, and of course...Italian food dishes!
In the last twelve months I’ve had the pleasure of meeting with hundreds of app developers, which has given me the unique opportunity to learn about their biggest challenges both in terms of monetization and user growth. Spoiler alert: a lot has changed in the way publishers think about data.
While monetization is the most obvious consideration, location data is increasingly embraced across organizations thanks to its ability to unlock actionable insights, making it a strategic consideration to drive unlimited growth.
Last week I had the pleasure of being a member of a panel at the Oracle Modern Marketing Experience 2017 event in Las Vegas. The session ran on Wednesday as part of Oracle’s CMO Summit and fellow panelists included individuals from Accenture, Oracle, and Clorox. To tell you the truth, it was a tough day given how ill I felt and, no, it wasn’t from partying hard in Vegas. However, the session’s topic – “It’s A Channel-Changing World” was a right up my alley given my experience, so I rallied.
We are living in a time where “data” has become the new oil, a highly valuable asset for many businesses. The amount of data available will continue to expand as new and emerging technologies like smartphones and IOT connected devices grow exponentially. Data holds the power to transform every aspect of a business. According to the International Institute for Analytics, businesses using data will see $430 billion in productivity benefits over their competition not using data by 2020.
“We’ve got to use every piece of data and piece of information, and hopefully that will help us be accurate with our player evaluation. For us, that’s our life blood.” – Billy Beane, General Manager of the Oakland Athletics
Data is the new oil and it has become the driving force behind innovation across all industries...even sports! At Cuebiq, we are harnessing the power of location data to power our Audience, Attribution and Analytics tools. We take great pride in our patent pending SDK methodology, as it has allowed us to create the largest source of accurate and precise location data in the US. We now reach over 61MM unique devices, or 1 in 4 US Smartphone users. But where does this data come from and why does data privacy matter?
As a marketer, understanding consumers’ behavior has always been of paramount importance to me. Who are they, what are their passions and interests, which brands do they prefer… Location data came to marketers as the holy grail, promising an unprecedented opportunity to understand audiences, help effectively connect with them, and ultimately measure the impact of marketing efforts. However, the marketplace is filled with so many data providers and products that it has become a challenge for us marketers to identify the best data sources. Which brings me to the elephant in the room, what should marketers be aware of when looking for the right data to help them bridge consumers’ online and offline worlds? What matters and what should be disregarded?
“Success usually comes to those who are too busy looking for it.” - Henry David Thoreau
Cuebiq entered the marketplace in 2016, with a mission to provide brands and marketers access to actionable insights derived from accurate and precise location data. It has been a little over a year since our launch and the results have been truly amazing. Cuebiq’s rapid rate of growth and expansion validates our core mission in the marketplace and the importance of high quality location data.