CMO Digital Summit – Long Live Digital Highlights!

Apr 6, 2017 10:13:57 AM / by Michael Della Penna posted in Audience Targeting, Location Intelligence, Attribution, Mobile, offline, Measurement, kantar millward brown, digital cmo summit

I had the pleasure of attending the annual Millward Brown Digital CMO Summit last week.  The theme of the conference was “Breakthrough.”  Highly relevant given the age we live in. This is a world with more ads and less attention, that now requires brands to build creative that not only reaches consumers across multiple channels and devices, but has the ability to stop them in their tracks.  With consumers seeing on average 132,130 ads per year or 362 a day, the conference highlighted the importance of content, building creative for a mobile first world, audience understanding and last but not least measurement.

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