Location Data Informs More Than Just Cross-Channel Marketing – It Will Redefine The User Experience

May 4, 2017 11:15:42 AM / by Michael Della Penna posted in Location Intelligence, Location Data, Oracle, CMO Summit, Cross Channel Marketing, Marketing

Last week I had the pleasure of being a member of a panel at the Oracle Modern Marketing Experience 2017 event in Las Vegas.  The session ran on Wednesday as part of Oracle’s CMO Summit and fellow panelists included individuals from Accenture, Oracle, and Clorox.  To tell you the truth, it was a tough day given how ill I felt and, no, it wasn’t from partying hard in Vegas. However, the session’s topic – “It’s A Channel-Changing World” was a right up my alley given my experience, so I rallied.  

Read More