Data Privacy: The Foundation for Transparency, Trust & Accountability

Apr 21, 2017 10:45:15 AM / by Antonio Tomarchio posted in Location Intelligence, Mobile, Transparency, Data, Accuracy, Advertising

“We’ve got to use every piece of data and piece of information, and hopefully that will help us be accurate with our player evaluation. For us, that’s our life blood.” – Billy Beane, General Manager of the Oakland Athletics

Data is the new oil and it has become the driving force behind innovation across all industries...even sports! At Cuebiq, we are harnessing the power of location data to power our Audience, Attribution and Analytics tools. We take great pride in our patent pending SDK methodology, as it has allowed us to create the largest source of accurate and precise location data in the US. We now reach over 61MM unique devices, or 1 in 4 US Smartphone users. But where does this data come from and why does data privacy matter?

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Bridge the Gap: How Marketers Can Gain Visibility In the Offline World

Apr 14, 2017 11:32:47 AM / by Valentina Bieser posted in Location Intelligence, Attribution, Mobile, offline, Transparency, Data, Online, Accuracy

As a marketer, understanding consumers’ behavior has always been of paramount importance to me.  Who are they, what are their passions and interests, which brands do they prefer…  Location data came to marketers as the holy grail, promising an unprecedented opportunity to understand audiences, help effectively connect with them, and ultimately measure the impact of marketing efforts.  However, the marketplace is filled with so many data providers and products that it has become a challenge for us marketers to identify the best data sources.  Which brings me to the elephant in the room, what should marketers be aware of when looking for the right data to help them bridge consumers’ online and offline worlds?  What matters and what should be disregarded?

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